AI-assisted digital transformation for a wellness leader

Truweight — since rebranded as Possible (possible.in) — is a leading Indian nutrition-counselling company helping clients manage weight and lifestyle diseases through diet-based programmes.

The challenge

The business ran on offline operations. Scaling personalised nutrition counselling meant moving the whole operation — clients, dietitians, and management — onto digital channels without losing the personal-coaching model.

What we did

• Moved operations from offline to app-only: Android and iOS applications for clients
• In-app chat connecting clients directly with their dietitians
• AI/ML models generating automated, personalised diet plans from client food intake and progress data
• Gamification — medals, health dollars, and reward points driving programme adherence
• Automated appointment booking triggered by client progress
• Web interfaces for dietitians and management, with analytics dashboards across the customer base

The outcome

Over one million users registered on the platform, extending the business far beyond its five physical centres. The company went on to rebrand as Possible, serving clients nationally on the digital foundation.