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Success story · FMCG & e-commerce · India

E-commerce platform enhancement

E-commerce enhancement for one of India's largest FMCG companies — UX redesign, built-in analytics for conversion improvement, secure multi-option payments, and social commerce extensions.

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UX, analytics, and payments upgraded across a top-tier FMCG e-commerce property.

Patanjali is one of India’s largest FMCG companies. Thrymr enhanced the functionality and experience of its e-commerce platform.

The challenge

Patanjali’s online presence lagged its retail scale — navigation, payments, and customer insight all needed to improve for the platform to convert.

What we did

  • Engaging homepage and navigation redesign grounded in UX analysis, with advanced product search
  • Automated product and inventory management with real-time order and stock tracking across a large SKU range
  • Built-in analytics on customer behaviour, driving targeted conversion improvements
  • Secure payment options including digital wallets
  • Social media extensions for sharing products and promotions

The outcome

A better shopping experience and higher conversion rates on one of Indian FMCG’s largest online properties — with reach extended to remote customers across India and international markets that physical stores never served.

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Bring the workflow, platform, or data constraint behind it

Thrymr can help map the path from the current system to a production-ready one — in controlled, reversible stages.

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